Cover girl is all about beauty. It’s focus is make-up and
selling as many products as they possibly can by using the most famous, well
known celebrities out there. As you can see this ad is targeted to selling
their new lip product- Lipperfection.
They have used an American Icon and beautiful country star, Taylor Swift, to
help flaunt their product. Companies such as Cover girl choose individuals such
as Taylor Swift because it is targeting the age group that will most likely
purchase this item, and when it comes to young girls buying make-up- who wouldn’t
want to buy a product that is used by Taylor Swift?
The dialog and language they use is perfect for you women.
They throw in the word” love” because every girl chases hard after obtaining
such emotion. They use colors such as reds and pinks because those colors
symbolize and portray the word and meaning of “love”. Being close to Valentine’s Day is a huge
factor behind the color scheme and language as well. This is the time of year
young girls/women are going to be out getting the best products that will have
them looking their absolute best for their Valentine, so therefore why not look
into the new “fab” Lipperfection?
This is a rather short Ad, which I believe has it working
really well. There isn’t too much to look at or read. It is short, simple, and
straight to the point- if Taylor has it, so should you. The Ad includes a
little more than the country star and the trigger to female emotions, they use
medical information to help add to the product. The new Lipperfection not only adds a dramatic and beautiful look, but it is
also made with silk therapy moisturizers! This is something I know that catches
many eye’s- that it is not only your fabulous long lasting lipstick- it is
medicated to help keep your lips and smile young and healthy.
ANALYSIS
This cosmetic Ad featuring Taylor Swift definitely withholds
the famous person testimonial
persuasive technique. They are using a celebrity icon to pull in many of the young
girls and women interested in wearing make-up and having the latest top
products. When young girls see celebrities such as Taylor Swift sporting such a
lipstick, or even a specific brand like cover girl, they are going to want to
follow in her same exact footsteps. There is a connection with the association
principle in this ad- the girls that are looking for hot new products,
especially around Valentine’s Day that will have them looking more stunning
than ever. My guess would be this Ad is very successful. I see many girls
heading to the store after reading through this Ad and simply glancing at the photo.
Taylor Swift is a stunning individual that has many young girls dreaming about
looking as gorgeous as she does in the Ad for the new Lipperfection. Her facial features, especially her lips in this Ad is
quite exquisite, the red enhances and exaggerates her lips to the fullest. Even
the name of the product is perfect itself, it is perfectly tied together with
the perfection at the end.
INTERPRET
This Ad is not new in the slightest way. The style is very
common in cosmetic advertisement. You see this type of Ads in magazine’s all
the time with the blown up picture of the model covering the large portion of
the page, followed by a photo of the product. In addition is a small and sweet
description of the product and with a catchy title. The target of this
Ad/product appeals to young girls/women interested in make-up’s hottest and latest
products. The women that are wanting to impress and loved one on the special
day that lies on February, 14.
EVALUATE
The strengths in this Ad I believe are common factors in all
advertisement but they work as desired. The first strength in this Ad is the
obvious, Taylor Swift. She catches the eye, as someone most girls all love and
adore, so that itself has us looking more closely to the Ad. The next factor I
believe this magazine Ad withholds is the color scheme and the size of both the
photo of Taylor and the product. This Ad came out right before Valentine’s Day,
so therefore they chose the colors accordingly: the reds and pinks. It catches
the theme of the upcoming holiday and really reels you in because this is the
time to “pop” with some color. They even decided to nicely add the word “love”
into the catchy headline. Also, the size of Taylor’s photo is equivalent to the
photo of the product. I think the contrast of the two works- it adds a good
balancing act, which is pleasing to the eye. The color of her lips in the Ad is
matching to the color of the background for the product. The Ad is memorable because Taylor is so
stunning in the Ad, she is wearing bright, bright red lipstick which is not her
typical look. She looks WAY fierce which has people talking.
ENGAGMENT
I have not purchased or experimented with lipperfection, although after seeing this
Ad I would most certainly be willing to give it a try. Simply knowing about
cover girl’s products and using them a few times before- I would most definitely
think about heading down to the store after seeing this Ad. It has worked on me
simply because they used a celebrity that I adore; it is near the Valentine’s Day
time of year, I like the simplicity of the Ad- I feel it isn’t overdone or
obnoxiously trying way too hard to sell the product.
To Conclude, there has been many that say Taylor Swift looks disgustingly horrible in these Ads, but I don't think so. The very top photo may be a little too edited and photo shopped, but we all know that Taylor is a beauty. In my opinion she pulls off this look quite well. I do however, plan to go to the store very soon to try this moisturized, long-lasting lipstick myself! Analyzing this Ad and further evaluating it, I learned that there is going to be so many people that like the Ad and so many that just wont. I discovered common factors and techniques in advertisements simply amongst cosmetic commercials and Ads. That they will use people, colors, objects, and many factors that are pleasing to the eye- simply whatever it will take to 1. catch your attention 2. Have you read further into the product and 3. whatever it will take to get the viewers down to the store to purchase the item.