Monday, February 20, 2012

Media Product Review: Courageous




I chose to critique this movie because it is in fact different than the rest of the films you see today. Courageous shows the viewers more than just a movie or a catchy story- it shows the importance of family, it models the way Christian men/fathers should live their lives, and it teaches the lesson of being courageous in this life. I chose this film because it reflects my beliefs and my values. I saw so much more in this movie than an awesome story- I saw hope and a new beginning. It creates a new beginning for those who feel they can’t redeem themselves and have messed up in their lives, whether it’s a father leaving his family or a father not cherishing the time spent with his daughter until she is gone. Courageous teaches these men that there is another way of living, and there is forgiveness for all that they have done wrong. It shows hope, love, and faith through our Living God.


The director of Courageous is Alex Kendrick. Alex Kendrick, from Georgia, started working as a Christian DJ for two radio stations. He then attended the New Orleans Baptist Theological Seminary, which lead him into ministry. He then served as a minister to college students for a total of four years, got married and then served as an Associate Pastor of Media at Sherwood Baptist Church. This led him to founding Sherwood Pictures where he began writing, producing, acting, and directing films. Kendrick’s previous work consists of: Love Dare making it to #1 on the New York Times bestseller list, Flywheel (2003), Facing the Giants (2006), and Fireproof (2008). Courageous follows four men with one calling: to serve and protect. All as law enforcement officers, they face a challenge that none of them are fully prepared to handle: being a father. Protecting their community is second nature to these men, but striving to raise their children in a God-honoring way takes them down a courageous path.Check out more here:
http://www.imdb.com/title/tt1630036/



Analysis
Courageous is similar to the rest of the works by Alex Kendrick, because of its emphasis on the belief system of Christianity. Courageous withholds many of the same elements as far as the importance of family, experiencing pain, but through it all growing closer to God. Courageous stands different from the rest of Kendrick’s films because its main focus is on being a father. Primarily being a father that honors and models our Father in Heaven. All of Kendrick’s films are created to change the perception of movies here in the mainstream of America.  Courageous is most definitely a film that stands apart from the others. There is talk about its killer plot and it’s standings on becoming a “must see film”. It is different because it doesn’t consist of the normal, yet horrible things of this world like- sex, appearance, style, social standings, etc. It focuses on the deeper and most rich qualities of life being the best father you can be, keeping your family close, and God high and lifted up. It’s about the men of this generation stepping up and being the courageous leaders they are created to be.

Interpretation
This piece may not be a priority in our culture, but should be. Men today aren’t stepping up to the plate like they should. Too often we see young fathers abandoning young women and their children- running away from their problems and parts of life that may be difficult. Most men today are not being courageous and stepping up when their families and loved one need them most. This film does nothing but demonstrate and model they type of men that should be leading their wives and family. Courageous exemplifies the trend in our culture that is lacking and failing to meet these standards of Christian men following hard after God. Our culture needs more men like Adam Mitchell, lead character in the film that starts the change of responsible and courageous fathers.  The target audience is clearly the young men of today, alerting them and modeling the type of men, husband, and fathers they are created and expected to become. There are stereotypes in the film such as: the African American gang members, the lower class community, the middle/upper class. There are parts of the film that people could see as offensive, but this movie is bound to raise arguments with those who don’t believe in Christianity and the existence of God.

Evaluation
The strengths in the film are demonstrations of responsibility, drive, courage, integrity, strong sense of morals and values. I believe a type of strength within the film is the acting- it is being performed by the one who directed, wrote, and produced the film. So therefore, you get a true sense of reality and natural occurrences.  Although I see Kendrick’s acting in the film as a strength, but I also see a lot of the acting in the film as a weakness. There were a few actors/actresses that weren’t great and caused a lack of interest and low quality. I thought on an overall scale that the movie was good and had more strengths than weaknesses. I believe this is one of the better pieces of work by Kendrick and raised his usual standards. The acting in the film, again weak in some areas, but much better than his other film- Fireproof. This is most definitely a movie to remember. I hear it coming up through conversation time and time again, and I don’t believe you will stop hearing about it for a while. Professional critics in the mainstream film producing of America were not fond of the film. It was something that they say evolves into over-the-top drama and a suffocating heavy-handedness. They say it raises pressing questions of religious sagas.  In my opinion, I believe it raises so many of these critiques because when it comes to displaying facts to the public- the truth hurts and they don’t want to admit to such behavior.
Top Critics' Reviews from Rotten Tomatoes
Rotten: Overplotted and understructured, "Courageous" is a slog to get through at 130 minutes. – Paul Brunick, New York Times, Oct 2, 2011
Rotten: Devolves into over-the-top drama and a suffocating heavy-handedness. – Keith Staskiewicz, Entertainment Weekly, Oct 2, 2011
Rotten: The many topics raised - gangs, drugs, immigration, absentee parents, poverty - are examined with didacticism and platitudes instead of by mining their inherent complexities. – Gary Goldstein, Los Angeles Times, Oct 3, 2011
Rotten: Fails to answer the more pressing question of why religious sagas such as this treat subtlety as a sin. – Nick Schager, Village Voice, Oct 1, 2011

See more here from rottentomatoes.com--->  http://www.rottentomatoes.com/m/courageous/
See more here from metacritic.com---> http://www.metacritic.com/movie/courageous

Engage
I have engaged in this subject by researching online. I looked up information about Alex Kendrick and his background. It helped a lot to know more about him and his style of work to be able to fully engage in subject matter of this post. I looked up previous work by Kendrick and compared previous movies to Courageous. All of my friends and family love the meaning and stories behind his work. We aren’t afraid to admit the overall outcome of the movie and that the acting isn’t awesome, but we do believe the storyline and subject matter is great and highly important and relevant today. My family loved Courageous and it is now a favorite in our Christian home. We see it as very inspiring, uplifting, and heart wrenching.




Summary
To conclude, I highly recommend Alex Kendrick’s latest film Courageous. If you are looking to watch an inspiring, eventful, uplifting, and faith intensive film- this is the one to watch. It will test your faith, your way of living, and make you question your view on life and if you are living your life to the fullest of your ability. I learned not only a lot about being a critic of a film, but I learned a lot about the background of the film and how it came about. I learned quite a handful about the director of the film and how he grew as a director, writer, producer, and actor to create such a master piece.  



Tuesday, January 31, 2012

COVERGIRL Taylor Swift



 Cover girl is all about beauty. It’s focus is make-up and selling as many products as they possibly can by using the most famous, well known celebrities out there. As you can see this ad is targeted to selling their new lip product- Lipperfection. They have used an American Icon and beautiful country star, Taylor Swift, to help flaunt their product. Companies such as Cover girl choose individuals such as Taylor Swift because it is targeting the age group that will most likely purchase this item, and when it comes to young girls buying make-up- who wouldn’t want to buy a product that is used by Taylor Swift? 

The dialog and language they use is perfect for you women. They throw in the word” love” because every girl chases hard after obtaining such emotion. They use colors such as reds and pinks because those colors symbolize and portray the word and meaning of “love”.  Being close to Valentine’s Day is a huge factor behind the color scheme and language as well. This is the time of year young girls/women are going to be out getting the best products that will have them looking their absolute best for their Valentine, so therefore why not look into the new “fab” Lipperfection?



This is a rather short Ad, which I believe has it working really well. There isn’t too much to look at or read. It is short, simple, and straight to the point- if Taylor has it, so should you. The Ad includes a little more than the country star and the trigger to female emotions, they use medical information to help add to the product. The new Lipperfection not only adds a dramatic and beautiful look, but it is also made with silk therapy moisturizers! This is something I know that catches many eye’s- that it is not only your fabulous long lasting lipstick- it is medicated to help keep your lips and smile young and healthy. 

ANALYSIS
This cosmetic Ad featuring Taylor Swift definitely withholds the famous person testimonial persuasive technique. They are using a celebrity icon to pull in many of the young girls and women interested in wearing make-up and having the latest top products. When young girls see celebrities such as Taylor Swift sporting such a lipstick, or even a specific brand like cover girl, they are going to want to follow in her same exact footsteps. There is a connection with the association principle in this ad- the girls that are looking for hot new products, especially around Valentine’s Day that will have them looking more stunning than ever. My guess would be this Ad is very successful. I see many girls heading to the store after reading through this Ad and simply glancing at the photo. Taylor Swift is a stunning individual that has many young girls dreaming about looking as gorgeous as she does in the Ad for the new Lipperfection. Her facial features, especially her lips in this Ad is quite exquisite, the red enhances and exaggerates her lips to the fullest. Even the name of the product is perfect itself, it is perfectly tied together with the perfection at the end.





INTERPRET
This Ad is not new in the slightest way. The style is very common in cosmetic advertisement. You see this type of Ads in magazine’s all the time with the blown up picture of the model covering the large portion of the page, followed by a photo of the product. In addition is a small and sweet description of the product and with a catchy title. The target of this Ad/product appeals to young girls/women interested in make-up’s hottest and latest products. The women that are wanting to impress and loved one on the special day that lies on February, 14. 

EVALUATE
The strengths in this Ad I believe are common factors in all advertisement but they work as desired. The first strength in this Ad is the obvious, Taylor Swift. She catches the eye, as someone most girls all love and adore, so that itself has us looking more closely to the Ad. The next factor I believe this magazine Ad withholds is the color scheme and the size of both the photo of Taylor and the product. This Ad came out right before Valentine’s Day, so therefore they chose the colors accordingly: the reds and pinks. It catches the theme of the upcoming holiday and really reels you in because this is the time to “pop” with some color. They even decided to nicely add the word “love” into the catchy headline. Also, the size of Taylor’s photo is equivalent to the photo of the product. I think the contrast of the two works- it adds a good balancing act, which is pleasing to the eye. The color of her lips in the Ad is matching to the color of the background for the product.  The Ad is memorable because Taylor is so stunning in the Ad, she is wearing bright, bright red lipstick which is not her typical look. She looks WAY fierce which has people talking. 

ENGAGMENT
I have not purchased or experimented with lipperfection, although after seeing this Ad I would most certainly be willing to give it a try. Simply knowing about cover girl’s products and using them a few times before- I would most definitely think about heading down to the store after seeing this Ad. It has worked on me simply because they used a celebrity that I adore; it is near the Valentine’s Day time of year, I like the simplicity of the Ad- I feel it isn’t overdone or obnoxiously trying way too hard to sell the product.  





To Conclude, there has been many that say Taylor Swift looks disgustingly horrible in these Ads, but I don't think so. The very top photo may be a little too edited and photo shopped,  but we all know that Taylor is a beauty. In my opinion she pulls off this look quite well. I do however, plan to go to the store very soon to try this moisturized, long-lasting lipstick myself! Analyzing this Ad and further evaluating it, I learned that there is going to be so many people that like the Ad and so many that just wont. I discovered common factors and techniques in advertisements simply amongst cosmetic commercials and Ads. That they will use people, colors, objects, and many factors that are pleasing to the eye- simply whatever it will take to 1. catch your attention 2. Have you read further into the product and 3. whatever it will take to get the viewers down to the store to purchase the item.